# Turn Insights Into Revenue

Behavioral email campaigns that trigger based on what users actually do. Not just analytics - action.

## Why Campaigns Changes Everything

Most companies have analytics in one tool and email in another. That gap costs you money.

### Analytics Without Action is Useless

You can see that users are dropping off, but what do you do about it? Campaigns turns your insights into automated interventions that recover revenue.

### Behavior Beats Demographics

Traditional email marketing targets people based on who they are. Campaigns targets them based on what they actually did - which is far more predictive.

### Native Integration, No Extra Tools

Your behavioral data and your email campaigns live in the same platform. No complex integrations, no data sync issues, no separate tools to manage.

## Powerful Campaign Capabilities

Everything you need to run sophisticated behavioral email campaigns.

### Behavioral Triggers

Trigger emails based on any event or combination of events. Cart abandoned? Feature not used? Trial ending? Send the right message at the right moment.

### Population-Based Campaigns

Use your Populations segments directly as campaign audiences. Build a segment once, use it everywhere - reports, campaigns, and exports.

### Time-Based Sequences

Create multi-step email sequences triggered by behavior. Day 1: Welcome. Day 3: First tip. Day 7: Check-in. All automated based on user actions.

### Dynamic Personalization

Pull any user property into your emails - name, company, plan type, last action, or any custom data. Every email feels personal because it is.

### Revenue Attribution

See exactly how much revenue each campaign generates. Not just opens and clicks - actual dollars attributed to your behavioral emails.

### Built-in A/B Testing

Test subject lines, content, timing, and triggers. Get statistical confidence on what works before rolling out to everyone.

## Campaigns That Drive Revenue

Real examples of behavioral campaigns that recover and grow revenue.

### Cart Abandonment Recovery

**Trigger:**
User adds to cart but doesn't purchase within 2 hours

**Email:**
Personalized reminder with items in cart + limited-time discount

Recover 10-15% of abandoned carts

### Trial Activation

**Trigger:**
Trial user hasn't completed key action within 3 days

**Email:**
Helpful tips + offer for onboarding assistance

Increase trial-to-paid conversion by 20-30%

### Churn Prevention

**Trigger:**
Engagement drops 50% compared to previous month

**Email:**
Check-in message + offer to help + feedback request

Catch at-risk users before they cancel

### Feature Adoption

**Trigger:**
User hasn't tried key feature after 7 days

**Email:**
Feature spotlight + use case examples + quick tutorial

Increase feature adoption and stickiness

### Upsell Timing

**Trigger:**
User hits 80% of plan limits

**Email:**
Usage report + benefits of upgrading + easy upgrade path

Capture expansion revenue at the right moment

### Win-Back Campaigns

**Trigger:**
User churned in last 30-60 days

**Email:**
We miss you + what's new + special return offer

Reactivate 5-10% of churned users

## Powered by Your Analytics

Campaigns isn't a separate tool - it's built directly into your analytics. Use the same events, properties, and segments you already track.

- Use any event as a trigger

Same events you track in reports power your campaigns

- Target Populations directly

Segments update automatically as users match criteria

- Track campaign revenue

See revenue attributed to each campaign in your reports

## Campaigns that pay for themselves

Teams using KISSmetrics Campaigns recover abandoned revenue and drive conversions that traditional email tools miss entirely.

## Stop leaving money on the table

Every user who drops off is recoverable. Start turning insights into revenue.