Reports That Answer Business Questions
Nine powerful report types to slice your data any way you need. From funnels to cohorts to custom SQL - get the answers that drive decisions.
Why KISSmetrics Reports Matter
Your business has unique questions. You need tools that can answer them.
Start With Questions, Not Dashboards
Most analytics tools give you charts and hope you find something useful. KISSmetrics reports are built to answer specific business questions.
One Tool, Infinite Perspectives
Nine report types let you examine the same data from different angles. Understand not just what happened, but why - and what to do about it.
From Overview to Individual
Zoom out to see trends across thousands of users, then drill down to see exactly what a specific person did. Full context at every level.
9 Report Types for Every Question
Click any report to learn more about its capabilities and how it can drive insights for your business.
Quick Reference: Which Report Do I Need?
Match your question to the right report type.
| If you want to know... | Use this report |
|---|---|
| Where do users drop off in my signup flow? | Funnel Report |
| Do users come back after their first purchase? | Cohort Report |
| Which marketing channel drives the most revenue? | Revenue Report |
| How engaged are my users this month vs last? | Activity Report |
| Who are my power users and how do I reach them? | People Search |
| Did my new landing page actually improve conversion? | A/B Test Report |
| What sequence of actions leads to conversion? | Path Report |
| How does metric X correlate with metric Y? | Power Report |
| I need a completely custom analysis | SQL Report |
Reports that drive real business outcomes
Teams using KISSmetrics Reports uncover insights that lead to higher conversions, lower churn, and faster growth.
Get answers to your business questions
Free to start. 1-hour onboarding call included.