# Reports That Answer Business Questions

Nine powerful report types to slice your data any way you need. From funnels to cohorts to custom SQL - get the answers that drive decisions.

## Why KISSmetrics Reports Matter

Your business has unique questions. You need tools that can answer them.

### Start With Questions, Not Dashboards
Most analytics tools give you charts and hope you find something useful. KISSmetrics reports are built to answer specific business questions.

### One Tool, Infinite Perspectives
Nine report types let you examine the same data from different angles. Understand not just what happened, but why - and what to do about it.

### From Overview to Individual
Zoom out to see trends across thousands of users, then drill down to see exactly what a specific person did. Full context at every level.

## 9 Report Types for Every Question

Click any report to learn more about its capabilities and how it can drive insights for your business.

[**Funnel Report**  
Find where users drop off  
Track user progression through sequential steps and identify exactly where conversions break down.  
Learn more](/content/product/reports/funnel/index.html)

[**Cohort Report**  
Track retention over time  
See how groups of users behave over time based on when they first performed an action.  
Learn more](/content/product/reports/cohort/index.html)

[**Revenue Report**  
Follow the money  
Analyze revenue attribution and track where your money actually comes from.  
Learn more](/content/product/reports/revenue/index.html)

[**Activity Report**  
See engagement patterns  
Track user engagement and activity over time with optional revenue breakdowns.  
Learn more](/content/product/reports/activity/index.html)

[**People Search**  
Find specific users  
Search for users who share common characteristics - events, properties, or any criteria you define.  
Learn more](/content/product/reports/people-search/index.html)

[**A/B Test Report**  
Measure experiment impact  
Get statistical analysis of your experiments with confidence metrics that tell you when you have a winner.  
Learn more](/content/product/reports/ab-test/index.html)

[**Path Report**  
Discover user journeys  
Visualize the most common sequences of actions that lead to conversions.  
Learn more](/content/product/reports/path/index.html)

[**Power Report**  
Build custom pivot tables  
A flexible pivot table for customer data - segment on multiple dimensions and correlate any metrics.  
Learn more](/content/product/reports/power/index.html)

[**SQL Report**  
Query your data directly  
Write custom SQL queries for complete control over your analysis.  
Learn more](/content/product/reports/sql/index.html)

## Quick Reference: Which Report Do I Need?

Match your question to the right report type.

| If you want to know... | Use this report |
| --- | --- |
| Where do users drop off in my signup flow? | [Funnel Report](/content/product/reports/funnel/index.html) |
| Do users come back after their first purchase? | [Cohort Report](/content/product/reports/cohort/index.html) |
| Which marketing channel drives the most revenue? | [Revenue Report](/content/product/reports/revenue/index.html) |
| How engaged are my users this month vs last? | [Activity Report](/content/product/reports/activity/index.html) |
| Who are my power users and how do I reach them? | [People Search](/content/product/reports/people-search/index.html) |
| Did my new landing page actually improve conversion? | [A/B Test Report](/content/product/reports/ab-test/index.html) |
| What sequence of actions leads to conversion? | [Path Report](/content/product/reports/path/index.html) |
| How does metric X correlate with metric Y? | [Power Report](/content/product/reports/power/index.html) |
| I need a completely custom analysis | [SQL Report](/content/product/reports/sql/index.html) |

## Reports that drive real business outcomes

Teams using KISSmetrics Reports uncover insights that lead to higher conversions, lower churn, and faster growth.

## Get answers to your business questions

Free to start. 1-hour onboarding call included.