The Analytics Platform That Tells You Where Users Drop Off

Your data lives in analytics tools, ad platforms, CRMs, spreadsheets, and internal systems. KISSmetrics connects it all into one clear picture.

“Google Analytics didn't let me make actionable decisions.”
Dave Chaffey

Trusted since 2008 by 10,000+ growth teams

All your tools. One complete picture.

Connect your existing stack. See the full customer journey in one place.

Complete customer journeys

From first ad click to repeat purchase.
Real revenue attribution
Know which channels drive LTV
Actionable segments
Auto-group users, push to any tool
Better ROAS & LTV
Cut waste, scale what converts

The KISSmetrics effect

Simple analytics, real results. Since 2008, over 10,000 growth teams have used KISSmetrics to understand their users and grow revenue.

120% increase in monthly revenue

Smart Insights replaced guesswork with actionable data

“Google Analytics didn't let me make actionable decisions, so I tried Kissmetrics. The result transformed our monthly revenue.”
Dave Chaffey
CEO, Smart Insights

Built for every industry

See how teams in your industry use KISSmetrics to solve their specific challenges.

E-commerce
Understand every step of the customer journey - from first click to repeat purchase.
See E-commerce stories

SaaS
Understand your users from signup to expansion - and everywhere in between.
See SaaS stories

EdTech
Understand what makes learners successful - from enrollment to certification.
See EdTech stories

Marketplaces
Understand both sides of your marketplace - buyers and sellers, supply and demand.
See Marketplaces stories

Sales-Led
Understand the full journey from first touch to signed contract.
See Sales-Led stories

Fintech
Understand every step from app download to first transaction - and beyond.
See Fintech stories

Everything you need to grow

Six powerful capabilities, one unified platform. Scroll through each to see how KISSmetrics works.

01 PERSON-LEVEL TRACKING

See every user, not just sessions
Track individuals across devices and sessions. See complete user journeys from first touch to conversion.

Identify your highest-value users and what they have in common
See the exact path each customer takes before converting
Understand cross-device behavior without losing the thread

02 9 POWERFUL REPORT TYPES

Get answers in minutes, not days
Why are users churning? Where is the funnel leaking? Pick a report, get a clear answer. No analyst required.

Find and fix funnel leaks that cost you revenue every day
Prove which marketing channels deliver real ROI
Spot churn patterns before they become a problem

03 DYNAMIC POPULATIONS

Stop marketing to everyone the same way
Automatically group users by what they do: power users, at-risk accounts, high-LTV buyers. Target each differently.

Increase conversion rates by targeting the right users with the right message
Catch at-risk accounts before they churn
Export segments to ad platforms, email tools, or your CRM

04 FLEXIBLE ATTRIBUTION

Know what actually drives revenue
First-touch, last-touch, or multi-touch. See which channels drive revenue, not just traffic.

Stop wasting budget on channels that drive clicks but not revenue
Understand the true cost of acquiring a customer across all touchpoints
Make data-backed decisions on where to invest your next dollar

05 NATIVE CAMPAIGNS

Recover revenue on autopilot
Abandoned cart? Trigger a recovery email. User going cold? Re-engage automatically. Set it once, let it run.

Recover abandoned carts and lost trials without lifting a finger
Reduce churn with automated re-engagement at exactly the right moment
Tie every email directly to revenue so you know what works

06 WORKFLOW INTEGRATIONS

Your tools already work. Now make them work together.
Sync with Stripe, HubSpot, Shopify, Slack, and 50+ tools. One setup, always in sync.

Eliminate manual data exports and CSV uploads between tools
Keep your CRM, ad platforms, and email tools always up to date
Set up once and let data flow automatically across your entire stack

How do I start using KISSmetrics for my team?

Four simple steps. Every plan includes a 1-hour onboarding call to help you get set up right.

01 Connect Your Data

Add our lightweight script or use our API. Start tracking events in minutes, not days.

02 Track What Matters

Define the events and properties that map to your business model. We help you focus on signal, not noise.

03 Get Answers

Use reports to understand user behavior, identify drop-offs, and see what drives conversions.

04 Take Action

Build segments, trigger campaigns, and push data to your other tools. Analytics that actually does something.

Questions KISSmetrics answers

Real business questions deserve clear answers. Each question maps to a specific report.